If you’re a specialty coffee connoisseur, there’s a good chance you’ve probably heard the terms “Fair Trade” and “Direct Trade” thrown around when discussing the origins of your coffee. But what do each of these labels really mean, and how do they play into the sustainable future of the coffee industry? Unfortunately, there’s a lot of misinformation out there surrounding these two coffee sourcing strategies, which is why Blackwoods is here to set the records straight.
Fair Trade or Direct Trade?
One common misconception when talking about Fair Trade and Direct Trade is the idea that these two coffee sourcing strategies are rivaling forces. The reality is, we need both. Of course, neither system is without its own flaws, but when done properly, both provide ethical coffee sourcing that boasts plenty of positive global impacts. So, what’s the difference between the two? Keep reading to see how both Fair Trade and Direct Trade are working to make coffee farming better for farmers, consumers, and the environment as a whole.